Alberto Serenelli, agriculturalist, continues a family business which was started by his grandfather Alberto who started making wine from the grapes which were grown in an area which was later
recognised under the DOC Rosso Conero appellation. The first bottles of Rosso Conero bearing the Serenelli label were produced in 1978. The vineyard Alberto tends is located in the Varano-Boranico area. The winery is small and Alberto, following in the footsteps of his father and grandfather before him, invests his passion for producing wines with great personality according to the best traditions of the area.